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Zoosk, a leading technology-driven online dating company that provides personalized matches, today released its new Shakespearean-language experience to help its 33 million members find in their hearts “the courage to make love known.” As dating has become more on-demand, the timeless art of writing a great love letter is in danger of being lost.
As members connect with each other on Zoosk they’re shown tips straight from the lines of Shakespeare about how to be successful while looking for that special someone.
Shakespearean tips for online dating include: On updating a dating profile: “To thine ownself be true.” On adding a photo: “If love be blind, love cannot hit the mark.” On choosing a display name: “Be thou familiar, but by no means vulgar.” On responding to messages: “They do not love that do not show their love.” On saying yes or no to matches: “You that choose not by the view, chance as fair and choose as true!
” By bringing Shakespeare’s language of love to the online dating experience, Zoosk hopes to provide a fun reminder that though the ways people meet and “woo” may look very different today, the feelings and the sentiments involved remain the same.
“As more and more couples meet online, there are those who say it’s made dating less romantic,” said Allison Braley, Vice President of Marketing and Communications at Zoosk.
“But here at Zoosk, we believe that online dating, particularly the messages singles send one another, can be incredibly romantic.